Celebration Day is a non-profit initiative that has grown organically since 2022. It is not owned by any individual, brand, political group or organisation, and it is not commercially funded. A small, non-profit group exists only to protect the purpose and integrity of the day, safeguarding its spirit rather than directing participation.

Celebration Day offers a simple, shared moment to reconnect with family, friends and community, and to mark the memory of the people who shaped our lives. It creates space for reflection and togetherness in an increasingly disconnected world.

Celebration Day is for everyone. It is inclusive and personal, allowing people of all ages, faiths and backgrounds to recognise family, friends, colleagues, public figures or everyday heroes who influenced their lives.

Remembrance Day focuses on national service and sacrifice. Celebration Day is personal and open-ended, inviting people to recognise and give thanks to the many individuals who shaped their lives, without a fixed script or single theme.

There is no single way to participate. People might gather with loved ones, share stories or messages, reflect quietly, or join shared gestures such as the Big Toast at 7pm. Participation can be public or private, communal or personal.

No. Celebration Day is not about grief or mourning. It is about celebrating influence, impact and the lives that helped shape us, while affirming the life we continue to live.

No. Celebration Day is neutral and inclusive. It is about people, relationships and influence, not belief, ideology or advocacy.

The Big Toast is a simple shared gesture that takes place at 7pm on the last Bank Holiday Monday in May. People pause and raise a glass, cup or mug in thanks to those who shaped their lives — at the same time, on the same day, every year. It is symbolic and open to all ages, with any drink, anywhere.

No. Celebration Day is not a commercial or promotional campaign. It is a voluntary, belief-led national moment that has grown because individuals, communities, schools, charities and organisations have chosen to take part in their own way.

Our vision

To establish a cultural pause to mark the memory and celebrate the lives of people who made us who we are today.

Our role

Galvanise the nation by creating an annual moment that gives people the space and permission to acknowledge the influence of those who have shaped their lives.